Marketing your home in Phoenix Area

When you team with me to sell your home, you’re in essence, hiring a marketing guy. My job is to know the best way to get in front of potential buyers, make your product stand out from the others, and help you determine a dollar amount that attracts the right buyer so that you can maximize your return on investment.

A successful sales system

When we start working together to sell your property, we create a thorough game plan. It starts with preparing your home for sale, including establishing a timeline and making any improvements necessary. Then we work on the listing step – setting the right price, marketing, arranging showings, fielding offers and negotiating the best deal we can get. I’ll help you through all the steps of escrow, including inspections, title reports, appraisal, permits and final loan approval – until closing day arrives. My job is to keep the entire process as smooth as possible.

Do you really need a Realtor®?

Something to remember is that the “best deal” is not a fixed number. Occasionally home sellers question the need for a Realtor®, but I can honestly say that in the current market, I can make a huge impact on the deal you get. There are more properties on the market right now, and they’re taking longer to sell – so having a proficient “marketer” on your team can mean the difference between a fast, easy sale at a good price and a drawn out process where the price keeps dropping.

Making “comps” work for you

Based on my years of experience, I will help you make use of comparable sales in your neighborhood to set the right price for your home. If you’re in a condo, comps can strongly indicate your unit’s value. If you’re selling a single-family home, I can use my thirty years of market knowledge as well as detailed measures – cost per square foot of the land or the house, for instance – to find the number that will work.

Going to market

I’ll make sure that when your listing appears, it gets the attention it deserves. There are a lot of buyers out there looking for a home in your area at your price range and we will make sure they notice when you go to market. Utilizing conventional and unconventional methods, we will work together to create an effective market entrance strategy tailored to your unique situation. Also, because buying a home is as much an emotional decision as it is monetary, I’ll also help you prepare your home so potential buyers are more prone to connect with it. Finally, I’ll help you navigate the sometimes arduous routine of showing your home so that you can function throughout the process.